Jägermeister - Craft On Draught

This is the fourth in the Craft on Draught series, created for Jagermeister. A really lovely project bringing high quality cocktails on tap to bars nationwide in Australia. This is an exclusive kit which includes the font/ tap talker, a recipe booklet & introduction to Craft on draught. Below are the main motives for this project. Full concept & design was done by myself. • Increase incremental sales/volume of Jagermeister in the On Premise. • Engage venues by appealing to them with a visually stunning and commercially viable cocktail serve solution. • Capture the attention of consumers and increase brand visibility at the point of purchase. • Ensure the premium positioning of the brand was communicated to appeal to the brand’s core audience.

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