1 CAMPAIGN, 3 EXECUTIONS
This is a through the line campaign in partnership with Awaken Media for Panasonic Australia. The project objective was to launch the new Panasonic S5 DSLR Camera in Australia.
The camera itself packs a massive punch in a compact shell so our concept is 'Tiny Tech. MIGHTY SPEC.' As we dug into visually communicating this idea, the client liked 3 of our approaches so much that they doubled the media budget and asked us to execute all 3 visuals in market - The Dinosaur, the Paper Plane and the Hero.
This ran in print, digital, social and programatic and we were able to play with different creatives in different contexts which gave us a huge scope to grab more eyeballs based on the audience.
Photography/ shoot was executed by Mitch Loveday.
Creative Direction, copywriting, design, animation, retouching and artwork was all in executed in-house by Preoccupied.
THE PAPER PLANE