Published on Ads Of The World
A full Through The Line Campaign: National Outdoor, Print,
Office Media, Display ads and National Off Premise program.
AUSTRALIAN CAMPAIGN - THROUGH THE LINE
UK CAMPAIGN - LONDON UNDERGROUND
The UK Brand Manager felt the market would respond better to a positive tone, so we adapted our approach with a flip of the messaging. We assembled a set of characters engaging positively with the wine and created a different energy while maintaining engaging communication pieces.
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