Last year’s McGuigan Wines’ Bring a Mcguigan campaign was extremely successful in shaking up the discussion and etiquette behind bringing wine to an occasion. The challenge for this year was to evolve the campaign and maintain the same tone and humour, while bringing a new facet to the conversation. Our solution was to bring to life a series of “Awkward Moments” and re-enforce their core brand message - Bring a McGuigan! The irreverent tone behind this campaign spurs people to do just that by reminding them of a time when they didn’t or they should have! This atypical wine ad’s comedic tone is brought through by cringing in the faces of other wines! Just remember next time! A full Through The Line Campaign: National Outdoor, Print, Office Media, Display ads and National Off Premise program. Published on Ads Of The World: http://adsoftheworld.com/campaign/mcguigan-wines-mktg-09-2017_0 Credits: Advertising Agency: MKTG, Sydney Strategy Director: michael blumberg Art director: Owen Kane Account director: Erin Hunter Photographer: Kenny Smith
