This the very first Essential Artists campaign run by 1800 Tequila in Australia - bringing together some of the suavest partners to work with the brand and create a bespoke fashion range for summer 2021. An exclusive collaboration with accessories supremo Poppy Lissiman and music maverick Manu Crooks.
As creative partner to Proximo Australia, Preoccupied was engaged to work with 1800 and Frank PR to manifest all aspects of the collaboration over 5 months. This entailed co-design of the merchandise with the artists, manufacturing the two hats, building of online store and realising every creative touchpoint in order to market the campaign in print and in digital.
Creative Direction, design, animation: Preoccupied
Digital development: Neil Neelam
Photography: Reece McMillan
PR: Frank PR
THE MERCH
THE SHOOT
SOCIAL CAMPAIGN
THE STORE
CUSTOM MAILERS & MEDIA KIT
