RELEASE THE KRAKEN
NATIONAL TAKEOVER CAMPAIGN
This is a campaign for The Kraken Black Spiced Rum in partnership with Awaken Media. The whole project ran nationally in Australian capital cities covering street stencils, bus stop takeovers, 2 sheets, 4 sheets, 8 sheets, hand painted murals, large format animated building projections and social media takeovers. Together we brought Australia's most distinctive brand of the year 2018 (Australian Drink Awards) to life all across the country building on The Kraken's already solid brand affinity.
STREET STENCILS
STREET POSTERS
BUS STOP TAKEOVERS
HAND PAINTED MURALS
LIGHT PROJECTIONS
