OAK - Hungrythirsty Bounty Hunter

A national on pack and through the line campaign for Oak milk. They wanted to leverage their property ‘Hungrythirsty‘ and we proposed they used their packs to recruit HungryThirsty Bounty hunters. This is a great campaign as it leads with an idea as opposed to a Win message and reinforces their USP, OAK Kills Hungrythirsty Dead. The design concept sketches, client presentation, design development, Art Direction, Illustration and Artwork was all done by myself. It was rolled out through the line nationally on Shopperlites, OOH, in store point of sale and on all 8 of their TETRAPAK SKU’s across 8 different SKU’s for a period of 3 months. It was hugely successful in driving sales and recruiting Hungrythirsty bounty hunters.

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