Mud House - Real People

An integrated campaign for the hugely popular New Zealand wine - Mud House. With a strategist, we came up with this platform and I Art Directed the through the line campaign. The above the line included a 30 second clip which was screened multiple times throughout Tropfest in 2017 and also national Out Of Home placements. The below the line ran in the Off Premise Nationally and was supported digitally. I also Art Directed and retouched the product shots for the creative. The team at Accolade Wines were thrilled with this campaign and they are looking to run an extension of it next year.

CONCEPT VIDEO

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