Jack Daniel's - Craft On Draught

This is the fifth in the Craft on Draught series, made for Jack Daniel's with Brown Forman. A national rollout into the On-Premise including a Barrel Presentation box, Custom cocktail tap, Small Barrel Tap Font and Jack On Tap Cocktail instruction Book. The Inside of the barrel was charred to mimic the process of Making JD Barrels in Lynchburg. Overall Project Objectives: - Increase incremental sales/volume of Jack Daniel's in the On Premise. - Engage venues by appealing to them with a visually stunning and commercially viable cocktail serve solution. - Capture the attention of consumers and increase brand visibility at the point of purchase. - Ensure the premium positioning of the brand was communicated to appeal to the brand’s core audience.

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