Jack Daniel's - Celebrated around the world
Jack Daniel’s Birthday was coming up, and Brown Forman wanted to bring their Brand’s Namesake to life in Duty Free areas internationally. They asked us to come up with a proposition and a creative direction that really engaged and reassured the consumer of their brand choice. Our solution was simple. “Jack Daniel’s, Celebrated around The World.” The man himself was celebrated by toasting his own drink to him, no matter where you were in the world. The design concept, Design Development, Site visit, Area visualisation and Artwork for every decal was all done by myself. It looked incredible in situ. It was engaging, premium and functional. This celebration was installed in Sydney, Melbourne, Auckland, Singapore and Hong Kong.
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